And by following our team needs, we crafted a communication strategy for Personas that includes digital assets, physical assets, and workshops. Persona è il quinto album di Marracash, pubblicato il 31 ottobre 2019 per Universal Music Italia. – Il Cuore” – ORO So we spent lots of time getting to know their workflows, running pilot workshops, and inviting them to fieldwork sessions in order to build trust and reduce any potential resistance to change. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy. Il King del Rap domina le classifiche da oltre un anno MARRACASH PERSONA È IL DISCO PIÙ VENDUTO DEL 2020 Un successo dopo l’altro, una certificazione dopo l’altra, Marracash continua a dominare incontrastato le classifiche! Il disco del rapper meridionale ha superato i 430 milioni di stream e nel primo giorno di uscita ha trionfato nella Top 50 Italia di Spotify con 15 pezzi nelle prime 16 posizioni Since our teams are so autonomous, we realised right from the start that the personas would be relevant to all of them in different ways and at different stages of their work. “Tutto Questo Niente – Gli Occhi” – ORO “Quelli Che Non Pensano – Il Cervello” (ft. Coez) – PLATINO The Design Productivity Blueprint helps people with a stake in design output ensure designers spend their time on high-value work. While people might have the same problems or needs, the existing habits determine the existing methods they use to address those problems. nickyabrami-7 Gennaio 2021. “Persona” è stato pubblicato il 31 ottobre 2019 e ha esordito al primo posto della classifica dei dischi, rimanendoci per 2 settimane consecutive, dei vinili e della Top Singoli, con 12 pezzi nelle prime 13 posizioni. Spettacolo News è una testata giornalistica autorizzata dal Tribunale di Roma n. 167 del 20/10/2017 - Copyright All right reserved: Spettacolo News, Marracash: l’album “Persona” è il disco più venduto del 2020. Raising awareness about the personas was useful, but we didn't want to stop there. So finding a balance is a crucial step if we’re to create useful and believable archetypes. :). For us, our personas tool is an example of a boundary object – a durable and reliable artefact that’s flexible enough to inspire discussions, share information, and adapt to the needs of the product development process. 3:01 0:30. By Marracash. Scorecards: Creating Alignment Throughout the Process, Measuring, Defining and Improving Productivity: The Design Productivity Blueprint. Here at Spotify, we often ask ourselves whom we’re designing for. Di seguito tutte le tracce contenute nell’album che hanno ottenuto certificazioni: “Body Parts – I Denti” – ORO E proprio a coronamento di un anno di grandi soddisfazioni, FIMI dichiara il suo ultimo album “PERSONA” disco più venduto… Spotify personas are the topic of much discussion by those in the product, design, and user research communities. Qualitative coding revealed insights that we would have otherwise missed and resulted in the Listening Together Framework™, our tool to communicate the outcomes to a broader audience. Keep your disciplines close. We wanted to create fun, playful ways for the teams to incorporate them into their workflows. She converts oxygen into activities like obsessive cooking and taking electronics apart. For that reason, we arbitrarily picked genders, names and appearances that matched the range of people we interviewed. Here, Olga Hörding, Mady Torres de Souza, and Sohit Karol explain how we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify. One of the most powerful modalities for learning that emerged during our pilot workshops was ‘learning by doing’. Ascolta gratis Marracash – Persona [Explicit] (BODY PARTS - I denti [Explicit], QUALCOSA IN CUI CREDERE - Lo scheletro [Explicit] e molto altro). 2. Want Spotify Design updatessent straight to your inbox? Equally, when teams are more focused on maintaining features, they can now map out their work and see how different personas would use it. Scopri altra musica, concerti, video e foto su Last.fm, nel più grande catalogo disponibile online. We needed a solution that was durable and flexible enough to work for autonomous teams, working out of different offices, in different countries and on different parts of our products. La sofferenza, la consapevolezza del proprio lavoro e l’anatomia del disco più venduto del 2020 raccontate dalle voci di Marracash, Marz e Paola Zukar. Play on Spotify. In our next phase, we built on a key Phase 1 insight – that when it comes to music listening, context matters. “Da Buttare – Il Ca**o” – ORO Persona è – escluso Santeria, split con Gué Pequeno del 2016 – il quinto album di Marracash, rapper classe 1979 di Nicosia esploso nel 2008 con il singolo Badabum Cha Cha, contenuto nell’album d’esordio.Persona esce a quattro anni di distanza da Status e contiene collaborazioni con Massimo Pericolo, Coez e Cosmo. Although personas don’t replace user research, they can help us create educated hypotheses and save us time – meaning we don’t need to run foundational research every time we want to explore a new topic within the music listening experience. You always have the choice to unsubscribe within every email you receive. In this phase, we sought to unpack the nuances and complexities that arise when people listen together at home, in the car, with kids, and more. We – and our partners – use cookies to deliver our services and to show you ads based on your interests. For that reason, no one was mandated to use personas. This exercise helped us navigate through the variations of poses, facial features, clothing, and visual styles we created. It was also much easier to reproduce in high or low fidelity, since sketching a specific pose or picking a colour palette would be enough to refer to a persona. ... To play this content, you'll need the Spotify app. Di. But ultimately, people use Spotify in the real world. Per celebrare il grande traguardo di “Persona”, l’album più venduto del 2020, Marracash ha appena annunciato una nuova imperdibile versione dell’album “Persona – Vinyl Deluxe Box”, 4 vinili speciali in edizione limitata, uno per ognuno dei 4 dischi di platino conquistati dal capolavoro del King del Rap. Ad oggi “Persona” vanta 4 Dischi di Platino e oltre 200mila copie vendute. #trxradio #marracash And so, combining the learnings from Phase 1 with a literature review of theories from sociotechnical systems and adaptive computing, we decided to focus Phase 2 on how people listen to music together. Energy Drake • If You're Reading This It's Too Late. A tre anni dal successo di “Santeria”, in collaborazione con Gué Pequeno, il rapper Marracash torna sulla scena con il suo nuovo disco “Persona“. Two tools — Mural and Airtable — were particularly useful during this phase. We need a regular cadence to share details and progress around the organisation – this might add overhead, but it ensures alignment and transparency. È l’album “Persona” di Marracash ad aggiudicarsi il titolo di disco più venduto del 2020 secondo i dati FIMI. Sempre nelle prime 24 ore dall’uscita, il sesto lavoro in studio di Marracash ha conquistato la Top 50 Italia di Spotify con 15 pezzi nelle prime 16 posizioni, la Global di Spotify con ben 6 brani, nonché la vetta di tutte le piattaforme digitali. Know your audience. Crucially, the personas are slowly becoming a part of our internal vocabulary – a means of helping teams to select and identify which ways of listening are being affected. Learn how our program tracker increases transparency at Spotify, provides space for asynchronous updates, and keeps the team accountable. “Non Sono Marra – La Pelle” (ft. Mahmood) – ORO Sono 4 vinili speciali in edizione limitata, uno per ognuno dei 4 dischi di platino conquistati. Traditionally at Spotify, we create Google presentations when reporting back research – and sometimes, these get lost amongst all the many other presentations produced! Per celebrare il grande traguardo di Persona, l’album più venduto del 2020, Marracash ha appena annunciato una nuova imperdibile versione dell’album Persona – Vinyl Deluxe Box, 4 vinili speciali in edizione limitata, uno per ognuno dei 4 dischi di … Our goal was to ensure we had an extensive variety of situations where people came together to listen to music. Our team hanging out with the personas cardboard cutouts and the card game we've created to share the insights. 1. So today, it’s common to see teams having their product roadmaps centred around specific personas instead. All’interno dell’album sono presenti 9 featuring, 9 persone a cui Fabio ha affidato una parte del suo corpo per definire al meglio Marra: Coez, Cosmo, Guè Pequeno, Luchè, Madame, Mahmood, Massimo Pericolo, Sfera Ebbasta, tha Supreme. And here are just a few of them: When in doubt, over-communicate. “Neon – Le Ali” (ft. Elisa) – PLATINO, Il tuo indirizzo email non sarà pubblicato. At the start, we discussed the idea of clustering behaviours gathered from our current data. Why not listen to our companion playlist for this article? But what was different was their attitude towards music consumption, the value they saw in paying for music and their behaviours around devices in different contexts. As Spotify continues to grow, we expect to expand and adapt our personas for markets outside the US, as well as broadening out our area of study to also include podcasts. And deciding which human characteristics to include in each of the personas was especially challenging. Listen to all your favourite artists on any device for free or … Ascolta gratis Marracash – Persona (BODY PARTS - I denti, QUALCOSA IN CUI CREDERE - Lo scheletro e molto altro). A product designer explains how she built usable, well-designed tools to help data scientists transform a mass of raw data into valuable insights. Week-by-week music charts, peak chart positions and airplay stats. As a result, we ruled out the idea of clustering based on needs alone and used a combination of Alan Cooper's method and the Grounded Theory approach to build our personas instead. Scopri altra musica, concerti, video e foto su Last.fm, nel più grande catalogo disponibile online. Il rapper pubblica “Persona – Vynil Deluxe Box”, un progetto che raccoglie 4 vinili These assets were made available through our personas website. “Madame – L’ Anima” (ft. Madame) – PLATINO Watch the video for CRUDELIA - I nervi from Marracash's Persona for free, and see the artwork, lyrics and similar artists. But we moved away from this approach because it revealed only superficial knowledge about our listeners and concealed the reasons behind their behaviour. But we don't want groups to be wrongly excluded based on the characteristics we've picked. The speed we moved was only possible by having design, user research, and data science integrated throughout the process. There are exciting times ahead and plenty more work to be done – we’re looking forward to the next chapter in the story of Spotify personas. Marracash annuncia un cofanetto esclusivo: conterrà il nuovo disco. Il titolo e la copertina dell'album sono ispirati al film Persona di Ingmar Mady designs with the Home Consumer Electronics team. It’s present in over 79 markets and it offers experiences – like Daily Mixes – that are personalised to every single listener. Playing via Spotify Playing via YouTube Playback options And we developed it in two phases: In Phase 1, we scoped our analysis to US listeners. We transcribed our interviews minute-by-minute. After all, Spotify is available as a free and paid product. our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. The goal was to integrate with our existing practices seamlessly. Uno strumento per essere aggiornati in tempo reale su ciò che accade nel mondo dello spettacolo: dalle flash news agli approfondimenti, dalle novità dell’ultima ora alle interviste esclusive e materiale inedito. But this time around, we envisioned our personas work to be relevant for at least a couple of years. So we created an interactive website, shared across Spotify offices through announcements and posters. Playing via Spotify Playing via YouTube Playback options Our Scorecards tool was created by some Principle Designers on Spotify's Premium R&D team to help keep everyone aligned and projects moving forward. 15 tracks (50:59). Believable human traits and flaws help create empathy with problems and needs. I campi obbligatori sono contrassegnati *. Spettacolo News nasce da una semplice idea e ben presto è diventato un’importante e accreditata realtà, fatta da professionisti e animata da grande passione. Notizie di Musica, Cinema, TV, Teatro ed Arte. “Appartengo – Il Sangue” (ft. Massimo Pericolo) – PLATINO “G.O.A.T. “Sport – I Muscoli” (ft. Luchè) – PLATINO Ma 23 6451 di tha Supreme ha battuto Playlist di Salmo e Persona di Marracash totalizzando in sole 24 ore ben 13.005.922 streaming, posizionandosi a pochi stream da raggiure il record in Italia. By using our website, you agree to the use of cookies as described in our Cookie Policy. Per celebrare al meglio il grande successo, Marracash ha annunciato “PERSONA – Vinyl Deluxe Box”. Persona, il podcast, è disponibile sui nostri profili Apple Music, Spotify e sul nostro canale YouTube. Alice Merton: l’album d’esordio e due concerti in Italia, Pesca musicale del venerdì: le nuove uscite della settimana #9, “In Questa Città”: il nuovo singolo di Max Pezzali in uscita venerdì, “The Stand” è disponibile su StarzPlay dallo scorso 3 gennaio, Tedua: nuovo successo per la seconda parte di “Vita Vera – Mixtape”. Una finestra a 360° su musica, cinema, TV, arte e teatro. User-centred design has several schools of thought on how best to create and use personas. Discover more music, concerts, videos, and pictures with the largest catalogue online at Last.fm. We didn’t wait until our personas were complete before sharing them – we actually started thinking about communication as soon as we began our research. Sure, there’s value in creating abstract dimensions, such as needs and motivations. It also failed to help us understand why potential customers listen to music.